Yes, we cover the whole country. We have local advisers who are based in Worcester, Malvern, Droitwich, Redditch and Kidderminster. So if you would prefer a face-to-face experience we do have advisers in those areas. But we also offer mortgage advice anywhere in the UK – from London to Bristol and right up to Scotland.

Technology these days makes it so easy to do things over the phone or video calls. It means we can still give that face-to-face experience wherever you live.

We began our journey in 2016 as three self-employed mortgage advisers operating under another practice. From the outset, we shared a clear vision: to become the go-to destination for mortgage and protection advice in Worcester. It was during this time that the Mortgages Plain and Simple brand was born.

By 2019, we had achieved that initial goal and took the next step by establishing our own firm, William Chalice Limited, which became home to our first brand, Mortgages Plain and Simple. This brand specialises in providing straightforward, expert mortgage advice.

William Chalice Limited is an appointed representative of The Openwork Partnership. Being part of Openwork gives us access to the resources, products, and support of a large national network, while allowing us to maintain our identity as a trusted local business. Openwork’s offering extends far beyond mortgages and protection, enabling us to expand into wider areas of financial advice, including retirement planning, pensions, and investments.

In 2024, we launched our second brand, Advice Plain and Simple, allowing us to deliver a truly holistic financial advice service. This marked an important milestone, as we were no longer limited to mortgage advice and could support clients across all aspects of their financial journey.

At the heart of our company is our exceptional team. We have built a group of dedicated advisers who specialise in different areas, ensuring that whether you need mortgage advice, pension planning, insurance, or equity release, you have access to the right expert for your situation.

By 2026, we had grown from a team of three to a thriving business of 16 professionals, serving clients across Worcestershire.

Our Vision
Our vision today is to become the go-to place for all areas of financial advice across the Worcestershire region, delivering clear, simple, and expert guidance to every client we serve.